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Her fashion career started after she entered and won the Mademoiselle Guest Editor Contest. Within a year, she was the in-house designer for Manhattan boutique Paraphernalia. In the 1970s, she took control of the fashion label "Alley Cat" which was popular with the rock 'n roll musicians of the day. In her first year, her debut collection for Alley Cat reportedly sold $5 million in volume, and in 1972 she won the Coty Award. In 1978, Johnson started her own fashion line. In contrast, her second collection did not sell well, leaving her with 3,000 pieces of spring clothing and insufficient funds to stage a 1981 fashion show to sell them and Johnson opened a retail store in the SoHo area of New York City. She designed the dress that Lisa Loeb wore in the music video for her 1994 hit Stay (I Missed You). In 2002, Johnson was inducted into the Fashion Walk of Fame. Her bronze plaque held one of her original sketches. In 2003, she expanded her line for 2004 to include handbags, accessories, hats, and scarves. In 2008, Betsey was a contributor to Carrie Borzillo-Vrenna's book Cherry Bomb. The National Arts Club awarded her the 2009 Medal of Honor for Lifetime Achievement in Fashion. She once described her style as a formula: "Take a leotard and add a skirt." As of 2011, she has more than 65 stores worldwide. On April 26, 2012, Betsey Johnson, LLC filed voluntarily for Chapter 11 bankruptcy protection. On September 12, 2012, Betsey Johnson celebrated 40 years of her brand with a retrospective fashion show with Cyndi Lauper performing.
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